First of all, it is good to know that while we give guidelines to companies regarding the valuations published on Broccoli, it is the company’s responsibility to set the price of the investment offer. Ultimately, the public decides whether they are willing to invest at the price.
There are no rules around valuing a company. Valuing a company is subjective, which means there are many ways to value a company.
For companies raising investments on Broccoli, we recommend looking at similar companies in their market to see how they are valued. Besides the sector, we also recommend they consider the stage, risk and growth of their business. We also advise companies to substantiate the business valuation with the help of an independent advisor.
Potential investors can ask questions regarding the company's value by contacting the founders directly using the contact details on the campaign page of the company